A Different Kind Of Business 

Need A Different Kind Of Marketing.

Engage Your Customers, Energize Your Staff - And increase your revenue.

Business marketing used to be about "fitting in" with everyone else . It's about standing out.

It's about being bold , Showing and proving how you are different. If customers cannot see how you are different from others , then you are invisible.

We work with enlightened, forward thinking startups and small business, building marketing program that create visiblity, awareness and differentiation.

If, like us , you belive that You can not solve new problems using old solutions, then get in touch.

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SMEs & Startups

Now that the economic rise of Asia has begun, It is our passionate belief that the SMEs of India (and China) will be the global conglomerates of the next decade.

The caliber of entrepreneurs In India has changed dramatically. Earlier, entrepreneurs were usually from a business family, and chose a business area based on licenses obtained. There were others who came from certain communities where there were role models of people in business – Gujaratis, Marwaris, Punjabis were the more typical communities that opted for business.

Today – the environment has changed. The advent of the educated entrepreneur and the celebration and embracing of risk by society has led to an unprecedented movement towards an aspiration to be one’s own boss. The global success of first generation entrepreneurs has also fuelled passion and people across all ages, genders and backgrounds are taking the ‘plunge’ of letting go of the safety net of jobs.

There are many that are jumping into this bandwagon. In this cluttered scenario, how can SMEs stand out? Whether Apple, Google or Infosys, they all started out small, as backyard operations, as visions of a few inspired individuals. When these companies start out, there is nothing that can separate them from thousands of others who are at the same point on the starting line and it is a level playing field for all. What separates them from others is their investment in creating a brand. If they have clarity of corporate vision, brand values, brand culture and brand personality as well as a sophisticated visual identity and language, they signal to the world that they are much more than a small or growing entrepreneur.

Within a year of founding Apple, Steve Jobs brought in a leading branding professional Rob Janoff to design their most known logo of the apple with rainbow stripes, with a bite missing. Impossible to forget once seen, the former head of Macintosh development Jean- Louis Gassée said of the logo: "One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy." IBM later hired Janoff, perpetually trying to get some of that Apple magic.

In ads for Apple's first machines, the logo grabbed eyeballs, and instantly branded a line of products seen at the time as cold, calculating, impersonal and robotic. By comparison, Apple's logo was scholastic, happy and warm. It set the stage for the brand years before it became such a globally embraced brand.

In India, SMEs can significantly add to their valuation as well instill pride in internal teams through a robust branding exercise. A good branding exercise will go beyond a cosmetic logo and define organizational values and culture.